You know that your library is vital to your community, but how do you communicate its importance to elected officials, community leaders, funders, and other key stakeholders? How can you talk about what your library does using their language? Alan Fishel and Jillian Wentworth, co-authors of
Proving Your Library’s Value: Persuasive, Organized and Memorable Messaging, will discuss how to use The E’s of Libraries – Education, Employment, Entrepreneurship, Empowerment, and Engagement – to demonstrate why your library is essential. Discover how to craft custom messages designed to win over elected officials and funders, and learn how to use The E’s of Libraries and its free customizable resources.
Alan Fishel is a partner at the law firm of Arent Fox and leads the firm’s Communications & Technology group. He has represented ALA on many matters, including at the Federal Communications Commission regarding the proceeding under which the FCC increased the size of the E-rate fund by more than $1 billion annually. Alan also serves on the United for Libraries board, and he is the chair of The E’s of Libraries® Task Force. In addition, Alan frequently provides training on a variety of topics, including how to improve advocacy and negotiation skills.
Jillian Wentworth is the Manager of Marketing & Membership for United for Libraries, a division of the American Library Association. She earned a master's degree in library and information science from Drexel University and a bachelor's degree in English from Hollins University. Jillian has also worked as a librarian, editor, and journalist.
Code of Conduct
For questions, please email Erin Hunter, ehunter@lilrc.org.
Professional Development Hours: 1.5 (.15 CEUs)
FOR OUR PARTICIPANTS - We have implemented a two step verification process for security purposes and to maintain accurate attendance records. You will need both a LILRC and a Zoom account.
If you do not already have a LILRC account you will be prompted to create one (if you have forgotten your password, and need help resetting it you can email Eliscia at ecirrone@lilrc.org).
If you do not already have a zoom account you will be prompted to do so upon logging into the meeting. If this is the first time you are using Zoom, after you have created an account, you can join the meeting by entering the Meeting ID/ Password provided to you in the confirmation email. You can access all subsequent Zoom meetings by clicking the meeting link in the confirmation email.
