LILRC 26th Annual Conference on Libraries and the Future
October 26 @ 5:30 pm - 10:00 pm
Design the Experience: Risk & Reward
Presentation Title: Coming Soon
Bio: Marshall Lager is a Senior Analyst with Ovum, the technology analysis arm of Informa. As a member of the Customer Engagement team, Marshall’s goal is to deliver insight and predictions for the development of customer-facing technologies and the strategies for implementing them.A total of 12 years’ experience as a CRM journalist and independent analyst/consultant provide a foundation for his work.
Before joining Ovum in October 2016, Marshall was managing principal of Third Idea Consulting LLC. The company worked with major vendors in the CRM industry, providing competitor insights, developing marketing strategies, and producing internal and external materials.
Marshall’s experience in customer engagement started when he was senior editor at CRM Media. During his tenure there, he was the recipient of three APEX writing awards for his feature writing and his back-page column, Pint of View. He continues to write the column, trying to inject some wit and irreverence into a topic too often treated as dry and sacrosanct.
Marshall holds a BA from the University at Albany in English Literature and Composition. His opinions and statements are his own, and he hates writing about himself in the third person.
9/25/17 & After
|Thursday & Friday:
Full conference package*
|Thursday night dinner only||$45||$75||$110|
|Friday session only||$110||$130||$165|
| .6 CEU credits are available (Full Conference on Friday only) First time attendees—10% discount!