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Video Marketing for Libraries: Nuts, Bolts and F-Stops [or the real details of how to tell your story with video]
May 12, 2017 @ 1:00 pm - 3:00 pm
You know that video is a powerful storytelling medium and you want to use that power to share your library’s story in a compelling, share-worthy manner. You know you and your library need the skills and know-how to create simple, effective videos to grow the visibility, exposure and reach of your library communications. But you’re also wondering if video is something you and your library can afford or learn how to use.
The answer is YES. You CAN create awesome videos and do video marketing cheaply, easily and effectively.
This workshop will give you affordable gear recommendations, software tools and tips, show it all to you, and show you how to make it all work for your library. This workshop will give you interactive and hands-on experience with creating videos you can use, as we plan, shoot, and edit together right in this workshop.
- Learn the basics of story creation for video, basic types of videos for marketing
- Learn the basics of video production and editing, even on a tiny budget
- Learn about affordable gear, equipment, tools, apps and software to use
- See how the gear + know-how + software + story can come together in a video
- Take back concrete, applicable skills to implement right away in your library
SKILL LEVEL: Intermediate
Assumes basic marketing knowledge, appreciation of video as part of strategy and how to integrate video in an existing library marketing plan. Assumes some very basic knowledge of photos or video (i.e. you know about YouTube and how to upload a video online, you can take a simple video on your smartphone).
Participants are free to bring their own computers/notebooks/tablets—although we will be in a computer lab. Do bring smartphones or tablets with built in cameras. If they already have a video-capable DSLR camera or camcorder they may feel free to bring them, but not necessary.
Jennifer E. Burke is president of IntelliCraft Research LLC (www.intellicraftresearch.com), a strategic marketing consultancy for libraries, in Philadelphia. She holds a B.S. in Communications with a TV/Film minor from Northwestern University, an M.S.L.I.S. from Drexel University, and spent 5 years as an IMLS Fellow in Drexel’s Information Studies Ph.D. program working on digital libraries and education. As a former advertising/marketing executive she’s capable of speaking, and translating, both “marketing-ese” and “library lingo”. She helps libraries and info pros to become more strategic storytellers, to put strategy first, and avoid marketing headaches. She’s a member of ALA, SLA, and served on the Board of Directors for AIIP.
This hands-on training session is limited to 28 participants.